Fathoms Design

Float Yoga of Lancaster

  • Float Your Boat

    Logo, Web & Graphic Design

  • Yoga & Massage

    Lancaster, PA

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Float Yoga of Lancaster


Date
2014-Current
Location
Lititz, Pennsylvania
Client
Float Yoga of Lancaster
Services
Logo & Brand, Web Design, Graphic Design

Float Yoga of Lancaster is more than a floating/aerial yoga studio. It is a comprehensive yoga, pilates and massage studio, centering on relaxation and rejuvenation. Led by the certified & licensed yoga/massage/rock star enthusiast —Bradford Nicarry— this trendsetting center of wellness is constantly evolving its classes and services. While the studio teaches basic yoga, there are also yoga sessions in hammocks, some with martial arts, workshops that focus on self defense and services that include hot bamboo massage.

Float Yoga is the rock star approach to wellness —hip, entertaining, diverse & fun. Bradford and his staff reach the apex of feel-good ministrations.


Overview


Float Yoga hired us to build a "delicious" yoga site within a responsive design platform. We crafted a comprehensive site that is as diverse as Float's services, one with integrated Facebook and Twitter —custom-designed widgets— responsive hyerlinked class calendars and a custom-designed MailChimp eNewsletter signup.

Variations of brown & orange dominate the Web site's branded colors, as they translate from the virtual identity into print. Keeping with the clean Web design, the print identity focuses on boldness of color and contrast. We use a consistent series of colors designated for specific weeks during each month as a form of color coding. Those colors are applied to class calendars and weekly e-mail blasts, making it easier for the yoga clientele to absorb the intricacies of Float's schedule.


Fathoms Design - Advertising, Graphic Design, Web Design and Image Restoration
  • Fathoms Design - Advertising, Graphic Design, Web Design and Image Restoration
  • Fathoms Design - Advertising, Graphic Design, Web Design and Image Restoration